No poverty The income gap between rich and poor is becoming increasingly drastic in India. This is particularly noticeable in rural South India. By producing our handwoven fabrics, we create jobs, income and prospects for the (poor) rural population.

Gender equality The production of clothing helps women from disadvantaged backgrounds to earn their own living and enables them to become self-employed.

Decent work Fast fashion exploits people and destroys the independence of small businesses. By producing Arusha clothing locally, we create decent jobs and help local businesses become self-sufficient.

Inequalities There are still major social and economic inequalities between different countries and regions. We are creating new perspectives through well-paid work and work assignments for the disadvantaged rural population.

Sustainable consumption Our vision: Conscious decisions help people and nature. We support customers in making more conscious decisions and making the right choices when choosing clothes.

Climate protection We strive for CO2-free production. Our fabrics are hand-woven and made by people. The transport of our products is organized by sea.

Life under water Our fabrics do not contain any plastic fibers or environmentally harmful materials. The fabrics are dyed exclusively with natural and environmentally friendly colors. All materials are reusable and recyclable. We support customers in reusing their clothing or recycling it easily.

Living in the country We only use organic cotton and natural and environmentally friendly colors. The hand-made production of our fabrics and clothing is particularly friendly to people and the environment.

Partnership The UN Agenda 2030 can only be achieved through international partnerships. We are committed to international partnerships and are learning together to take responsibility for people and nature.